We understand how products succeed

CalibrateM helps you transform your Product Strategy and Product Marketing efforts to meet customer expectations now and into the future. Our consulting services improve the connection between your product team, marketing team and customers to successfully commercialise new products.

We work with product teams across the following elements:

DISCOVERY

Elevate critical thinking in your product planning

  • Customer insights
  • Market intelligence
  • Competitive analysis
  • Market sizing
  • Demand forecasting
  • Gap analysis (internal & external)

DEVELOPMENT

Integrate with your
product roadmaps

  • Go-to-market plans
  • Product vision
  • Value proposition
  • Segmentation/  targeting / personas
  • Customer journeys
  • Iterative testing

DELIVERY

Enable your sales
& marketing teams

  • Messaging
  • Pitch decks
  • Product guides/ fact sheets
  • FAQs
  • Demo scripts
  • Use cases
  • Pricing guides

EVALUATION

Measure & track your
product performance

  • Measurement audit & KPI selection
  • Survey guidance
  • ROI calculations
  • Case studies